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Marco Pierre White's Bardolino will feature pizza as the star dish, but the restaurant will also focus on Italy's other classic export – pasta.
The restaurant takes its name from the birthplace of Marco's mother and will feature an all-day express menu of authentic Italian food, coffees and Bellinis.
Bardolino will open at Birmingham's luxury dining and hotel complex The Cube in June 2016.
It will be the city's fourth venue bearing the chef's name, joining the Marco Pierre White Steak House, the English Chophouse at Hotel La Tour and a New York Italian at Birmingham Airport.
Speaking of the new venture, Marco Pierre White said:
"Bardolino represents affordable, friendly and casual dining with recognisable family favourites and classic Italian dishes.
"I truly believe that Italian food is affordable and delicious.
"Bardolino is a restaurant concept created for both discerning diners and aspirational families alike. After all, pasta is a child's favourite food."
Restaurant-goers can expect a variety of authentic stone-baked pizzas from the Zingara with ham, mushrooms and truffle oil to the Bresaola e Mozzarella with cured beef, tomatoes and mozzarella.
The menu also boasts homemade pasta dishes created using classic Italian ingredients.
Bardolino will be operated under licence from the celebrity chef's Black & White Hospitality business.
Nick Taplin, CEO and owner at Black & White Hospitality, said:
"Bardolino is sure to be a hit with both day-time and evening diners. The high street has changed a lot in the past few years and the demand for casual dining has become increasingly popular. A trend we believe is here to stay.
"This concept is designed to offer a fresh alternative, where authentic, uncomplicated food served promptly is absolutely essential.
"The setting, although influenced by a rustic Italian village, will be vibrant and a little bit quirky with the décor reflecting both old and the new."
_Bardolino by Marco Pierre White opens at The Cube in June 2016. _