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Birmingham Whisky Club founder has plans to open their first permanent venue in early 2018


Birmingham Whisky Club founder Amy Seton will bring over 300 whiskies to her new venue within the city's Jewellery Quarter museum on Vyse Street.

With a mission to bring whisky to Birmingham, the fast-growing Birmingham Whisky Club has plans in the works to open their first permanent bricks and mortar venue.

The club has built its popularity and now boasts more than 50 tasting events throughout the year, a sell-out festival every March as well as many private events each year.

Not a whisky fan? Amy has you covered. The bar will feature a tasting room where you can sample some of their vast collection but there are plenty of other spirits for non-whisky fans so there is no excuse to miss out. You never know, you might even be converted!

We had a chat with Amy, who has over 6 years experience in the whisky business, and she told us that:

"The main goal is to provide a home from home for whisky lovers to drink great whisky. The events and tasting are all still there but now our supporters have a permanent place to enjoy what we do.

"The time is right because the way people drink and think about whisky has changed. Six years ago there weren't many people interested in whisky culture but this has changed drastically. Now you can have interesting conversations about better drinks and drinks heritage.

" It was a natural expansion for me, there are whisky bars in cities across the country but none in Birmingham. I was surprised no one had done it sooner and stolen my thunder."

The Birmingham Whisky Club wants everyone, new and veteran whisky lovers, to enjoy their collection but existing club members will revel in exclusive membership offers.

Amy told us there will be 3 membership opportunities when the bar opens, treating you to gift options, deals on drinks and events and some goodies that remain secret for now, even from us. Hurry though, there are currently only 100 memberships available and they're already going fast.

Plans are currently in operation with the city council to approve renovations. A statement submitted to Birmingham City Council said:

“To ensure the enhancement of use, within a beautifully historic building and location, this application provides an economic and social benefit to the setting.

“The café requires modernisation and the re-fit of non-original items regardless of the change of use, which will enhance the quality of this specification.

“Existing facilities are being refurbished in a sensitive way.”

A final decision will be made on the application in the coming months.

Amy hopes to open the bar in the café within the Jewellery Quarter Museum; a perfect blend of cultural heritage and prime location.

The grade II listed building originally opened as the Smith & Pepper factory in 1899 and remained so until it closed in 1981, later becoming the museum we know today.

With over a century of Brum history in these bricks, we know that The Birmingham Whisky Club's exciting new drinks spot will be a worthy successor for many years to come.

Posted by Jacob Cottrell